Ever since the first online casino came into being casino promotions have been an integral part of online gambling industry. At the first days of online gambling there a necessity to draw people into this new thing called an Online Casino. Most people were uncertain of the integrity of the casino or if depositing money into an online site was in anyway secure. The first casino promotions were introduced in order to attract hesitant customers.

As the online gambling industry has turned out to be very successful, the goal of the casino promotions has changed, from encouraging clients to deposit into an online casino to encouraging clients to deposit into OUR online casino. As you can see, the online gambling realms has become crowded with hundreds of online casino and the casino promotions have become a tool with which online casino battle for new clients.

At the core of online casino promotions stands the welcome or sign up bonus. This is usually a percentage of the amount initially deposited by the client given as extra bonus to the clients account. Many casinos also have a reload bonus which is applied to future deposits.

The newest innovations in online casino promotions are the loyalty clubs. Instead of one time or periodical deposit bonuses these promotions encourage constant play and reward the player by the amount and times it has actually wagered and not only deposited.

As it looks, the biggest beneficiates of the online gambling industry’s growth are us, the online gamblers. It also seems that we can expect many different and awarding promotion schemes in the future.